SEAMLESS MIDDLE EAST 2024

For 24 years Seamless has been a meeting place for the brightest and most innovative minds across the payments, fintech, identity, banking, retail, e-commerce, home delivery, and digital marketing industries.
May-14

PANEL SHAPING THE BANKING INDUSTRY WITH GENERATIVE AI: INCREASING INTERNAL PRODUCTIVITY AND ENHANCE CUSTOMER EXPERIENCE
Digital Banking Battlefield

Moderator:Mirna Sleiman,Founder & Chief Executive Officer,Fintech Galaxy

Sridhar Iyer,Group Chief Digital Officer & Deputy Group Head of Consumer Banking,Gulf international bank

Ronit Ghose,Global Head, Future of Finance,Citi

Noman Rasheed,Head of IT,Dubai Islamic Bank

Vikram Sandhu,Senior Vice President -Digital Transformation,Emirates NBD

Abdelrahman Ahmed,Chief Strategy Transformation Officer,Arab National Bank

Ali Imran,Chief Operating Officer,Commercial Bank of Dubai
DIGITAL BANKING BATTLEFIELD TRACK
May-14

PANEL MAINSTREAM DIGITAL PAYMENTS: EXPLORING THE INCREASINGLY EMBEDDED MARKET AND EVOLVING CONSUMERS
The Embedded & Open Arena

Moderator:Abe Karar,Principal Consultant,Alchemy Digital

Sateesh Kumar Challa,Head of Digital Transformation Office,Societe Generale US

Motasim Iqbal,Regional Head, Transaction Banking Sales AME,Standard Chartered Bank

Neeraj Makin,Senior Executive Vice President, Group Head – Strategy, Analytics & Venture Capital,Emirates NBD
THE EMBEDDED & OPEN ARENA TRACK
May-14

PANEL PRIME TIME FOR REAL TIME: ENTERING A NEW PHASE OF GROWTH FOR REAL TIME TRANSACTIONS


Moderator:Mark Rennie Davis,Chief Advisor & Founder,Advistic Consulting

Sumat Kumar,Senior Vice President & Head of IT,RAK Bank

Vishal Tikyani,Head of Cash Products UAE,Standard Chartered Bank

Ahmed Al-Ben Saleh,Head of Product Management and FinTech, Global Liquidity & Cash Management,Saudi Awwal Bank (SAB)

Mahesh Nagavalli,MD & Head of Channels & Innovation - GTB,First Abu Dhabi Bank (FAB)

Afnan Al Firm,Head of eChannels,Emirates NBD

May-14

PANEL FUELING INTERSECTIONALITY IN THE MIDDLE EASTERN MARKETING LANDSCAPE: ADDRESSING MULTIPLE DIMENSIONS OF DIVERSITY AND INCLUSION IN MODERN MARKETING
Digital Marketing Keynotes

Moderator:Karnika E. Yashwant,Contributor,Cryptopolitan

Amanda Jobbins,Global Chief Marketing Officer,Vodafone

Carol Chen,Global Marketing VP,Shell

Sumit Kapoor,Chief Marketing Officer,Amazon and Amazon Prime

Boudy Boutany,Chief Marketing Officer,Swiss Butter
DIGITAL MARKETING KEYNOTES TRACK
May-14

INTERVIEW ANALYZING THE POTENTIAL OF DLT BASED APPLICATIONS IN THE FINANCIAL SECTOR: BANCA D’ITALIA’S APPROACH TO INNOVATION
Digital Banking Battlefield

Moderator:Nina Huelsken,Managing Director,Cosmo Element

Angela Di Maria,Italian Central Bank Financial Attachè Representative of the Italian Central Bank for the GCC,,Italian Central Bank
DIGITAL BANKING BATTLEFIELD
May-14

INTERVIEW REPRESENTING THE UNREPRESENTED: ADOPTING AUTHENTIC AND INCLUSIVE MESSAGING TO CONNECT TO A WIDER AUDIENCE
Digital Marketing Keynotes

Interviewee:Lars Silberbauer,Chief Marketing Officer,HMD Global

Interviewer:Emma Cantwell,Marketing and Comms Director,Mohamed bin Zayed University of Artificial Intelligence
DIGITAL MARKETING KEYNOTES TRACK
May-14

PANEL DEFINING THE NEXT FRONTIER FOR LOGISTICS EVOLUTION: STAYING AHEAD OF THE TECH CURVE FOR SMARTER OPERATION
Future Logistics

Moderator:Krishna Moorthy,Head-Logistics,Pan Home

Essam ElOkda,Arabia Logistics Director,Unilever

Kathirvel Muthusamy,Chief Executive Officer,Economic Courier and Freight Services LLC

ASAD PIRZADA,Chief Operations Officer,mumzworld.com
FUTURE LOGISTICS TRACK
May-14

PANEL INFUSING TECHNOLOGY AND MARKETING FOR UNIMAGINABLE CAMPAIGNS: INNOVATIVE STRATEGIES IN TODAY’S DIGITAL AGE
CMO Summit
INDUSTRY DAY TRACK
May-14

PANEL GIVE ME THE SECRETS TO SEO SUCCESS: GROWING IN A CREATIVE CULTURE POWERED BY CONSTANT ADVANCEMENTS
Marketing 2.0: Creative Culture

Ricardo Amaral,Team Head Marketing,PUMA Group
MARKETING 2.0: CREATIVE CULTURE TRACK
May-14

Moderator:Dr Nihal El Daly,Managing director,Axellerus Consultants

Mazen Kanaan,Chief Executive Officer,House of Pops

Amit Keswani,Chief Omnichannel Officer,Chalhoub Group

Ayman Beydoun,Deputy Chief Executive Officer & Group COO,Brands For Less Group

Giulia Staffieri,Chief Marketing, Sales & Omnichannel,Leroy Merlin

Marc Jeffrey,Chief Technology Officer,The Giving Movement

Thomas Evald,Chief Commercial Officer,Joe & The Juice

Moderator:Lina Gallagher,Founder and Managing Director,Emerce Consulting

Anshuman Anand,Chief Executive Officer of R&B (KSA) & VP,Apparel Group

Rob Silsbury,VP Marketing & eCommerce,Alshaya Group

Marta FERNANDEZ FERNANDEZ,Group Chief Operating Officer,Jumia Group

Ekta Kamran,General Manager,Apparel Group

Mohammad Iqbal Alawi,Chief Executive Officer & Chairman of the Board,Red Sea Markets Co

May-14

PRESENTATION/INTERVIEW
CMO Summit
INDUSTRY DAY TRACK

CASE STUDY THE NEVER BEEN DONE BEFORE BREED OF RETAILING: WELCOMING PHYGITAL AND QR CODE SHOPPING AT REEM MALL
Retail Reinvented

Milat Sayra Berirmen,Digital Innovation Director,Reem Mall
INTERVIEW UNVEILING NEW MODES OF INNOVATION IN THE E-COMMERCE AND RETAIL WORLDS: LEADING THE GLOBAL MOVEMENT TO MODERNISM AND TECHNOLOGICAL ADVANCEMENT
The E-commerce Stadium

Moderator:Rebecca Griffiths,Founder, Chief Executive Officer,Primis

Sunil Nair,Chief Technology & Information Officer,Cenomi Retail


Conference pass
PRESENTATION SMART ORDER FULFILMENT: HOW DATA AND AI CAN HELP PROVIDE A BETTER CONSUMER EXPERIENCE AND MAXIMIZE SALES AND PROFITS


Matthieu Houle,Group CIO,Aldo Group
PANEL PRIVACY AND TRUST IN DIGITAL MARKETING: BUILDING CUSTOMER TRUST IN THE AGE OF DATA PRIVACY REGULATIONS
CMO Summit
INDUSTRY DAY TRACK

Marketing 2.0: Creative Culture

Rana Al Maeeni,Group F&B Marketing Director,Maristo Hospitality
MARKETING 2.0: CREATIVE CULTURE TRACK


PANEL CLOUD BASED CORE BANKING: EMPOWERING YOUR BANK WITH A COMPOSABLE CLOUD NATIVE STRATEGY
Digital Banking Battlefield

Moderator:Tina Charisma,Founder & Director,Charisma Campaign

Hamad Al Fouzan,Chief Strategic Planning Officer,Warba Bank

Basil Al Alola,Head of Middle Corporate Banking,Al Rajhi Bank

Ahmad Abu Eideh,Chief Executive Officer,Invest Bank

Surendra Reddy Challapalli,Vice President,Citi Group

Rahul Otawat,VP - strategy, analytics & data science,Mashreq bank
DIGITAL BANKING BATTLEFIELD TRACK
May-14

PANEL FINANCIAL SERVICES PERFECTLY INTEGRATED IN OUR DAILY LIFE: THE REAL IMPACT OF EMBEDDED FINANCE
The Embedded & Open Arena

Moderator:Nina Huelsken,Managing Director,Cosmo Element

Dujesh Kardam,Senior Vice President, Digital Transformation & Venture Investments, Wholesale Banking,Mashreq Bank

Hamad Al Mutawa,Executive Manager, Head of Business Banking,Warba Bank

Aiaze Mitha,Global Lead, Digital Finance for SDGs,UNDP
THE EMBEDDED & OPEN ARENA TRACK


PANEL MAKING FINANCIAL AUTOMATION SMARTER: UNCOVERING THE GROWTH DRIVERS BEHIND A2A PAYMENTS


Moderator:Alexandru Badulescu,Founding Partner,Change2Scale Advisors

Saleem Ulhaq,Chief Operating Officer,QIB

Muhammad Ali Jehangir,Head of Cash Management Sales,Standard Chartered

Vishal Tikyani,Head of Cash Products UAE,Standard Chartered Bank

Rushikant Shastri,VP and Head Digital Transformation,State Bank of India



PANEL ATTAINING BREAKTHROUGH GROWTH WITH DIGITAL SUPPLY CHAIN OPERATION THAT STANDS THE TEST OF TIME


Shashi Kiran,Group General Manger Supply Chain,Jashanmal National Company

Moamen Abdelbaky,Digital Supply Chain Expert / Former Supply Chain Director,International Food Industries

Kunal Gupta,Senior Director - Global Supply Chain,Kitopi

Amr El Fawal,Supply Chain Senior Director,Henkel



PANEL ELEVATING THE DIGITAL MARKETPLACE MOMENTUM: SEIZING NEW GROWTH OPPORTUNITIES AND ADAPTING TRANSFORMATIVE TECHNOLOGIES TO STAY RELEVANT
The E-commerce Stadium

Moderator:Lina Gallagher,Founder and Managing Director,Emerce Consulting

Shafi Baig,VP eCommerce,Ekuep

Akshay Kamath,Associate Director – Operations Strategy,noon

Daniel Finley,Chief Executive Officer,Debenhams

Phillip Smith,Group Digital & Ecommerce Director,Alyasra Group

Tayfun Topkoç,EVP, Global Growth,akinon

Monica Behnam,Managing Director,Ricrac


Conference pass
PANEL LIVING UP TO TODAY’S DEMANDS: DELIVERING POSITIVE IN-STORE EXPERIENCES WITH CUSTOMER-FACING INNOVATIONS


Moderator:Ben McCabe,Founding Partner & Chief Executive Officer,McCabe & Partners

Mathew Oommen,Vice President – Consumer Division,Western International Group

Kartik Bhatt,CDO - MECL SONY,Sony

Bijou Daniel,Head of Product- Instore Digital,Alshaya Group

Alejandro Garibay,Chief Executive Officer,Cinepolis Cinemas

Natalija Karavajeva,Head of Digital Commerce,Kamal Osman Jamjoom

Nancy Ozbek,General Manager - Mall Division/Time Square Centre,Sharaf Group
RETAIL REINVENTED TRACK



Marketing 2.0: Creative Culture
MARKETING 2.0: CREATIVE CULTURE TRACK
CMO Summit
INDUSTRY DAY TRACK


PANEL GUIDE ME TO THE FUTURE: NAVIGATING B2B SEISMIC SHIFTS WITH INNOVATION
Marketing 2.0: Creative Culture

Moderator:Ian Michael,Professor of Marketing,Zayed University

Justyna Bednarska,Deputy Marketing Director,LOT Polish Airlines

Amr Helmy,Marketing Director,Red Bull

Suryaveer Singh,Head - Loyalty, CRM & Data Analytics,Enoc
MARKETING 2.0: CREATIVE CULTURE TRACK

Ram Sundaram,Co-founder & Chief Operating Officer,Terrapay
PAYMENTS PODIUM


INTERVIEW ACHIEVING SUCCESSFUL LOCALISATION FOR GLOBAL BRANDS: TRANSLATING YOUR BRAND ACROSS CULTURES TO MEET LOCAL PERCEPTIONS AND EXPECTATIONS


Moderator:Dr Nihal El Daly,Managing director,Axellerus Consultants

Walid Hajj,Chief Executive Officer,Lavoya Restaurant Group



PRESENTATION SUPPLY CHAIN AND ITS IMPACT: MODERN-DAY PRACTICES FOR A COMPREHENSIVE FRAMEWORK TO ENSURE SUCCESSFUL LOGISTICS OPERATIONS


Dr. Ahmed Sedky,Vice President - Procurement,Al Ghurair
INDUSTRY DAY TRACK

FIRESIDE CHAT THE FASTEST GROWING DIGITAL COMMERCE CHANNEL: THE RISE OF B2B MARKETPLACES IN TRANSFORMING BUYING AND SELLING OPERATIONS

Deviyani Bhasin,Manager - Wholesale & E-commerce Distribution,Athlocity L.L.C (Under Armour)

Ishneet Kaur,Founder & Chief Executive Officer,ElevateXcellence
THE E-COMMERCE STADIUM TRACK

PANEL CRACKING THE CODE: CATERING TO GEN Z’S WANTS AND NEEDS FROM MODERN MARKETING

Conference pass
PANEL BANKING ON ANALYTICS: THE DATA EDGE IN CORPORATE AND COMMERCIAL BANKING FOR A RISK PROOF FUTURE


Moderator:Francesco Burelli,artner - Arkwright Consulting AG INSEAD Executive Education,Arkwright AG

ADIL BELHOUARI,Senior VP/ Head of AI, Analytics & Data Science,Riyad Bank

Neelima Fernandez,FCR Framework Lead,Duetsche Bank

Ramkumar Balasubramaniam,Head of Finance, Middle East,Barclays Bank PLC

Priyanthini MC Nair,Group Co-Head of Corporate Coverage,Emirates NBD



Bijna Kotak Dasani, MBE, FRSA,Executive Director,Morgan Stanley



PANEL THE DRIVING FORCE BEHIND OPEN BANKING DEVELOPMENT: COMPETING EFFECTIVELY WITH BAAS


Moderator:Fahim Uz Zaman,Managing Director,3A Ventures International

Henock Shilongo,Acting Deputy Director: NPS Oversight and Policy,Bank of Namibia

Sumat Kumar,Senior Vice President & Head of IT,RAK Bank

Wael Emadaldin,Head Of Products And Business Management,B.N.P. Paribas Algeria
THE EMBEDDED & OPEN ARENA TRACK
PANEL PAYMENT ORCHESTRATION FOR FAST CROSS BORDER TRANSACTIONS: REMOVING FRICTION WITH SECURE AND RELIABLE PAYMENTS


Moderator:Samee Zafar,Director,Edgar, Dunn & Company

Mahmoud Fawzy,Head of Global Transaction Banking,Commercial International Bank - Egypt

Walid Nagy,vice chairman,EALB - Egyptian Arab Land Bank

Rashid Basheer,Head - Digital Channels,Al Ansari Exchange

Nesma Makar,Senior Marketing Manager,Subsbase
Cyril Mohapatra
Cyril Mohapatra,Senior Vice President & Head of Digital,Indusind Bank

Aravind KARTHIKEYAN,Chief Representative Officer and Head - Middle East,The Federal Bank Ltd
Marketing 2.0: Creative Culture

Riri Anggraheni Eka Rimandasari,Asst. Dept. Head of Marketing,Waldorf Astoria
MARKETING 2.0: CREATIVE CULTURE TRACK
PANEL HEIGHTENING THE POPULARITY OF SOCIAL COMMERCE: REACHING TODAY’S SHOPPERS WITH FRESH, ENGAGING GAME PLANS
The E-commerce Stadium

Moderator:Lina Gallagher,Founder and Managing Director,Emerce Consulting

Ricardo Amaral,Team Head Marketing,PUMA Group

Plama Spetsova,Head of Online - Bath and Body Works,Alshaya

Mina Salman,Founder,Bagallery.com

Ahmad Khair,Director of Digital Marketing,Five Hotels And Resorts

Osman Badran,Board Member,Ricrac Shop
PANEL THE LEGACY OF AI, DATA AND ANALYTICS REMAIN: OBTAINING BETTER OPERATIONAL EFFICIENCIES IN LOGISTICS WITH THE GAME-CHANGING TRIO


Moderator:Dunia Bounader,Founder & Managing Director,Arts & The City

Adeniji Damilola,Head of IT,LetsTango.com

Raed Hafez,Chief Executive Officer,elGrocer
FUTURE LOGISTICS TRACK


PANEL THE STORE OF TOMORROW: DESIGNING ATTRACTIVE AND FUNCTIONAL STORE SPACES TO DRIVE SALES AND FOOT TRAFFIC


Moderator:Rebecca Griffiths,Founder, Chief Executive Officer,Primis

Mamta Giani,Head of Omnichannel,Seddiqi Holding

Efe Yaman,Founder & Managing Partner,Grand Bazaar Restaurant

Eshan Walia,Head of Digital Transformation,Sharaf Retail

Marketing 2.0: Creative Culture
MARKETING 2.0: CREATIVE CULTURE TRACK


PRESENTATION/INTERVIEW
PANEL SHOW ME THE NEW HORIZON OF SOCIAL MEDIA: TRENDS SHAPING THE SOCIAL LANDSCAPE
Marketing 2.0: Creative Culture

Moderator:Sarah Percy,Assistant Professor-Marketing,University of Birmingham Dubai

Mohamed Magdy Hanafy,Head of Digital Marketing,Arab Bank

Mitin Chakraborty,Head of Marketing,Landmark Group

Zafar Ali Zaidi,Head of Marketing & Digital,Bank al Habib

Devesh Rohmetra,Associate Director, Creative,shaadi.com

Abbas Almas,Sr. Director-Marketing & Sales,Kun Sports

INTERVIEW ADVANCING RETAIL DEVELOPMENT WITH INNOVATIVE INSTORE CONCEPT: PUTTING CUSTOMERS EXPERIENCE AT THE HEART OF STORE DESIGNS
Retail Reinvented

Moderator:Dr Nihal El Daly,Managing director,Axellerus Consultants

Gian Paolo Biasotto,Managing Director – Retail and Direct Channels,Opitalia Group
PRESENTATION/INTERVIEW
Marketing 2.0: Creative Culture

Mahek Punjabi,Marketing Director,InstaShop

Arij Awais,Head of Brands & Strategy,Foodpanda

Fabio Martini,Marketing Director EMEA,NIKE

Zafar Ali Zaidi,Head of Marketing & Digital,Bank al Habi